Companies are looking to reach women as consumers, advocates and entrepreneurs.
For women, social media offers abundant opportunities to lead, innovate, and build relationships.
1. Become a Thought Leader
Women can gain celebrity and expert status on social media. Michele Cobin Friedlander, a family law attorney, constantly answers questions on parenting blogs and social media. This has led to quality referrals and top-notch clients.
2. Create an Emotional Connection
Making an emotional connection is one of the best ways to attract women to your brand. You want to ignite a reaction like, "Wow, that's me!" By creating a two-way conversation, you are personalizing your brand and creating trust. This is a great way to highlight your stellar customer service.
3. Contact the Person Privately
Once you've gotten to know someone through social media, it's time to initiate a conversation. Be friendly, respectful and brief. After a few messages back and forth, I like to ask for a phone appointment. I've gotten to know phenomenal people from social media that have become clients, cheerleaders and great friends.