More women than men visit social networking sites and spend 30% more time per month using them.
Companies are looking to reach women as consumers, advocates and entrepreneurs.
For women, social media offers abundant opportunities to lead, innovate, and build relationships.
1. Become a Thought Leader
Women can gain celebrity and expert status on social media. Michele Cobin Friedlander, a family law attorney, constantly answers questions on parenting blogs and social media. This has led to quality referrals and top-notch clients.
2. Create an Emotional Connection
Making an emotional connection is one of the best ways to attract women to your brand. You want to ignite a reaction like, "Wow, that's me!" By creating a two-way conversation, you are personalizing your brand and creating trust. This is a great way to highlight your stellar customer service.
3. Contact the Person Privately
Once you've gotten to know someone through social media, it's time to initiate a conversation. Be friendly, respectful and brief. After a few messages back and forth, I like to ask for a phone appointment. I've gotten to know phenomenal people from social media that have become clients, cheerleaders and great friends.
Even if you do not have statements, you need to keep track of institutions.
Posted by: federal criminal defense attorney | April 27, 2011 at 12:50 AM