Black Eyed Peas: Sponsored Rock

Black Eyed Peas Know How to Get Sponsors

I've always loved the Black Eyed Peas. From the first time I heard "Where Is the Love?" I was hooked. Not only are the Black Eyed Peas super-talented and great at putting on a show, they are also the sweethearts of corporate sponsors.

Coors, Levi's, Blackberry, Honda, Apple, Verizon and Pepsi have funded group's videos, tours and have featured the band members in prominent places.

When Apple was preparing the 2003 launch of the iTunes store, The Peas' "Hey Mama" became the first song associated with the iconic campaign's dancing silhouettes, a point of pride for will.i.am, the band's frontman.

What You Can Learn

The band has always been committed to getting sponsors, using sponsorship proposals that sum up the Peas' package.

According to will.i.am, "I consider us a brand. A brand always has stylized proposals, from colors to fonts. Here's our demographic. Here's the reach. Here's the potential. Here's how the consumer will benefit from the collaboration."

I love it. This is exactly what I teach people who want to get sponsors. Even though you may not be a big rock band, you can use these same strategies to get great corporate sponsors.