Is Radio Dead?

Radio is not dead. In fact, it is alive and well.

Here are some ways to make radio work for you.

 

1. Find Radio Opportunities
   
   You can call the radio shows yourself, have someone else make the calls or hire a public relations company. You may be dealing with the show host or the producer. Remember that your initial phone conversation is like an audition. Talk with passion in your voice. According to Jill Lublin, our publicity speaker at Women's Small Business Expo, you should know compelling statistics about your topic, a problem most people have and how you are the answer to that problem.
   
   

2. Be Prepared
   
   Find out how long the interview will be and the demographics of the station. Have your radio introduction and some interview questions printed and ready to give to the radio host. In the interview, include your signature story. This story draws people into your talk and keeps them captivated. If you go to the radio studio, bring plenty of business cards and gifts because there may be sister stations in the same building that could also promote you. I bring copies of my book, Bags to Riches, for the radio host and the staff.
   
   

3. Track Your Results
   
   At the end of the interview, ask the host if you can give away something to the listeners. Then give out your web site and a free special report, chapter of your book or a gift. This way you can track who has been listening to your radio interview and capture the leads.
   
   

4. Let the World Know
   
   Don't just tell your mother about your radio interview. Get the word out to clients, prospective customers, social media fans, friends, family and colleagues. You can send out your media announcements to get speaking engagements, publishing opportunities and even more media.