What Do Tiger Woods and the Olympics Have in Common?

You guessed it: Sponsorships.

 

Corporations spent millions to attach their brands to the Olympics and Tiger Woods.

 

But while the Olympic athletes are up and coming champions, Tiger Woods has a tarnished image and has lost some, but not all of his sponsors.

 

Benefits from Sponsors

At one time, Tiger Woods was the rising star of golf. He changed the image of golf from grandpa in plaid pants to a sport that's young, exciting and accessible to everyone.

 

Tiger was the guy everyone wanted to be like and sponsors were tripping over themselves to throw lots of money at him. He became the first billion dollar golfer because of corporate sponsors.

 

The rising stars of the Olympics are especially thankful for corporate sponsorships. Corporate sponsorships provide the bulk of the money for their training, travel and stipends.

 

"Without corporate sponsors, athletes would struggle," speed skater Chad Hedrick said." Corporate sponsors are key for us to go out and perform the way that we do. And we're very grateful."

 

The biggest Olympic sponsors are McDonalds, Visa, Coca Cola, Omega watches and Acer computers.

 

Can You Get Sponsors?

 

Okay, so you may not be a world-class athlete, but you can still get fantastic corporate sponsors that will fund your dreams.

 

You can groom your business, events, charity and projects for sponsors by knowing your demographics, building your database, creating great sponsor benefits and having a compelling sponsor proposal.

 

Comments

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