You're Fired. Now You're a Star on Ice

In 1986, Scott Hamilton was fired from the Ice Capades. He was told that male figure skaters don't attract big crowds. He thought, "Why don't I create my own ice show?"

 

The first Stars on Ice tour started in five cities. Now it tours in fifty-five cities.

 

Now Scott Hamilton is one of the most popular and successful skaters in the world. He was inducted into the United States Olympic Hall of Fame and he still performs to cheering crowds.

 

Stars on Ice has become one of the most successful, beautiful and innovative ice shows in the world.

 

Sponsors

 

Stars on Ice is also a great example of sponsorship. The skating tour has been sponsored by Discover Card, Target, and Smuckers.

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