Wealthy Bag Lady Blog

Check Out Speaker Magazine

I'm featured in this month's Speaker Magazine, published by the National Speakers Association (NSA).

Check out my article called, "And Now a Word from Our Sponsors". It's about how to increase your revenue, credibility and clients with corporate sponsors.

You're Fired. Now You're a Star on Ice

In 1986, Scott Hamilton was fired from the Ice Capades. He was told that male figure skaters don't attract big crowds. He thought, "Why don't I create my own ice show?"

 

The first Stars on Ice tour started in five cities. Now it tours in fifty-five cities.

 

Now Scott Hamilton is one of the most popular and successful skaters in the world. He was inducted into the United States Olympic Hall of Fame and he still performs to cheering crowds.

 

Stars on Ice has become one of the most successful, beautiful and innovative ice shows in the world.

 

Sponsors

 

Stars on Ice is also a great example of sponsorship. The skating tour has been sponsored by Discover Card, Target, and Smuckers.

I Made the List: 101 Women Bloggers to Watch in 2010

Drum roll please...

I made the list of WE Magazine's 101 Women Bloggers to Watch in 2010.

I'm so honored to be the one to give advice on business and sponsor success.

It's such an honor to be included with such great and inspiring women.

3 Trends for 2010

1. Cause-Related Marketing


People feel good about buying from companies that give back to the community. Cause-related marketing is all about how companies are giving to charities.

The recent Subaru Share the Love event had car purchasers choose one of 5 charities including ASPCA, Habitat for Humanity, Meals on Wheels, National Wildlife Federation and the Boys and Girls Clubs. Now you can buy anything from cookies to cars and feel good about it.


2. Conversations vs Advertising
   
   To be successful, businesses need to have two-way conversations as opposed to doing one-way advertising. Businesses need to champion collaboration instead of an "us and them" mentality.
   
   Just check out Zappos as a great example of being customer-centric. They listen to customers and foster an atmosphere of transparency. With collaboration, you'll also attract great people. Zappos is also one of the most desirable companies to work for and it attracts top talent.
   
   
3. Sponsors Funding Real People
   
   With the recent implosion of the Tiger Woods brand, corporate sponsors will be thinking differently about where they put their sponsor dollars. Instead of mega-celebrities, sponsors will be giving more money to real people like you with strong core values.
   
   Make no mistake about it. We are entering the age of over-deliver. Your sponsorship proposal needs to be a Win-Win-Win for everyone. Companies need to do marketing and sponsorship represents great opportunity for you.