Should Michael Phelps Lose His Sponsorship Deal with Kellogg’s?

Kellogg’s cereal will not renew its sponsorship deal with Olympic champion Michael Phelps because he inhaled from a marijuana pipe.

 

The 23-year-old swimming star has apologized for his "regrettable" behavior and "bad judgment" after a photo appeared on Sunday in the British tabloid News of the World that showed Phelps with a marijuana pipe during a November party at the University of South Carolina..

 

Most of his major sponsors, such as Visa Inc., Speedo, luxury Swiss watchmaker Omega and sports beverage PureSport's maker Human Performance Labs, stood by the athlete following the news, even if they didn't condone his behavior.

 

Kellogg’s placed Phelps’s image on boxes of Kellogg's Frosted Flakes and Corn Flakes. But the Michigan-based cereal maker said Phelps' behavior was "not consistent with the image of Kellogg’s."

Give Him a Break

 

I think Kellogg’s should give Michael Phelps a break. I don’t know how most of us would react if we were 23 years old with so many temptations in front of us all the time. Michael Phelps did get knocked off his hero pedestal and he did something stupid, but he has apologized for it.

Do you think Kellogg's shoud pull their sponsorship deal from Michael Phelps?

Please let me know your comments.

Comments

[Erin]

I don't think Kellogg should pull their contract with him. I think it will hurt them more than Phelps... on that note, I have a feeling they did this as an easy out because they cannot afford him. Times are tough, but no business wants to admit to it.

[Joie Johnson]

No, I don't think so. He made a mistake. Kellogs needs to get over it!

[Beth Earle]

Kelloggs, or any other company, has the right to follow their beliefs (values), as do we as individuals. They obviously think that their image would be tarnished by supporting someone who has smoked pot. Since they are a family cereal and have spent lots of money to promote that image, I don't have any problem with their decision.

The other companies kept him on, and that's their decision also. Their image may reflect that they are forgiving people, or that they simply didn't care. There is nothing wrong with that either. They may also feel that a legal contract is something they should honor no matter what.

We can now follow all these companies. including Kellogg's, to see how their decisions on the matter impact their bottom line.

It would be interesting to see how many people who normally eat Kelloggs cereal stopped because of that, how many didn't care, and how many people became even more loyal customers as a result.(Have no idea if there is a way to quantify that.)Maybe Kellogg's would like to let us know....

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Having said that, I am now thinking things through and doing what I believe is right, and will continue to do so once I have my own internet business later on this year. I try not to be judgmental of others, so in this situation feel that all companies involved did what was right for them.

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This is the best post.The whole theme is presented in a classical manner. I think it is great flaw of Michael and he should pay a lot because of this mistake.

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What Kelloggs did was right. Some brand image can not spoil their good image just to have a popular star as the model.

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I am totally agree with Michael Phelps Kellogg's company. I think we need more companies like this one, they've got ethics and believes! It was a shame because he's a good swimming but we need more equanimity form him.

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He still deserves it. I still like him as an athlete.

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